Predictive analytics, five years later

This week I am at Predictive Analytics World Boston to learn from leaders in statistics, data mining, and related analytical disciplines. Much has changed since I attended the inaugural PAW conference over five years ago but many of the core challenges and techniques remain the same. While it’s clear that demand for predictive analytics has increased significantly over the last several years—measured in part…
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Choose your flavor of analytics

Most startups can bucket their analytics into three groups: Experimental analytics is about testing assumptions and hypothesis. If you can remember your high school science classes—where problems take the form if this, then that—then you understand experimental analytics. Product, marketing and sales can all benefit from this approach. Throw out the subjective and let data speak for…
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