Changes in advertising, attribution and offline retail

Earlier this week I joined Google’s telecom team at their Atlanta offsite to talk about mobile, attribution and related topics. My presentation is embedded at the bottom of this post but we actually spent the entire hour doing q&a. Attribution continues to be a central theme in advertising; more specifically, how do you build models…
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Moleskine and Evernote partner on notebooks

The top offline notebook teams up with the top online notebook. Moleskine goes digital: Many people are at their most creative when they’re putting pen to paper. [Evernote] wanted to embrace that and add our own technology to make it even better and more useful… rather than redirect that and say “Sorry, you can’t be creative that…
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