Selecting success metrics in web experiments

Ron Kohavi is one of the most respected names┬áin analytics and currently leads Microsoft’s Experimentation Platform. His publications, especially those since ~2001, are required reading if you’re in the business of data. I am constantly referencing his work, such as Online Experiments: Lessons Learned, an article with┬áRoger Longbotham published in 2007: A common pitfall in…
Read more