Why depth matters in digital marketplaces

  Last week I used Openbay—a relatively new marketplace for auto maintenance—to research coolant system service. Within a couple hours I had over a dozen offers from feedback-rated auto shops with prices between $50 and $140. Whether I chose to accept those offers or not, my experience was directly linked to those suppliers. More specifically,…
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Analytics and digital decision makers in marketing

HBR sums up the trajectory and redefinition of Analytics, the capital-A version: Analytics, once a back-of-the-house research function, is becoming entwined in daily strategy development and operations. Executives who were pioneering early digital marketing teams 10 years ago are advancing to the CMO office. Already wired for measurement, they are often amazed at the analytics…
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Bessemer’s laws of e-commerce #8

Stumbled across this list of e-commerce laws from BVP which contains several gems. #8 caught my attention: What Would Amazon Do? As a loyal Amazon Prime member, I enjoy learning about Amazon’s organizational structure and logistics. Most people have heard about the “two pizza team” concept but fitness functions—a concept borrowed from genetic algorithms—was new to me:…
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