Why depth matters in digital marketplaces

  Last week I used Openbay—a relatively new marketplace for auto maintenance—to research coolant system service. Within a couple hours I had over a dozen offers from feedback-rated auto shops with prices between $50 and $140. Whether I chose to accept those offers or not, my experience was directly linked to those suppliers. More specifically,…
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Marketplaces on the internet

Underlying some of the internet age’s most prominent success stories are marketplaces. These range from actual marketplaces like Uber—platforms that bring together previously disconnected supply and demand audiences—to business models that leverage markets to increase efficiency. From a business and venture perspective, marketplaces capture the imagination both rationally and emotionally. In this series of posts we…
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