How marketers can increase quantity of quality using customer lifetime value

(Originally posted on Medium.) Customer lifetime value has been an interest of mine for several years: cohort and survival analysis, revenue models, unit economics, and innovation through experiments. It is a fascinating space populated by smart people publishing new findings built on decades of research originating, in part, from database marketing thought leaders. But while the academic research…
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Startup stages and growth through unit economics

Startups go through phases just like people—you have to crawl before you walk before you run. Fred Wilson divides the startup lifecycle into three stages: While building product your team is singularly focused on executing vision and ensuring your product meets customers’ needs. You hear this called product-market fit or customer development but the process is basically the…
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