Changing the Twitter conversation (again)

(Originally posted on Medium.) Earlier this week Shira Ovide made the argument that, despite the negative sentiment around Twitter in both tech and finance circles and some unexplained deceleration, their sales growth is cause for optimism: How unusual is Twitter’s revenue clip? Out of more than 100 technology companies with at least $2 billion in…
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Viewable impressions and out-of-home measurement

For advertisers, all impressions are not created equal. This is as true for TV and radio as it is for digital media. For several years, display advertisers have discussed, debated and disagreed upon the topic of viewable impressions, with new standards set to take effect next year. While online advertisers often tout the superiority of digital over…
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