Not all impressions are created equal

Links are at the heart of the internet so it’s no surprise that digital marketers primarily focus on clicks. Clicks are comfortable—especially for direct response marketers who grew up in direct mail, telesales, etc.—despite new devices, new content formats, and new consumer behaviors. Earlier today, Chartbeat’s Tony Haile posted about the challenges of moving beyond click measurement:…
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Mixpanel and the market for startup analytics

Mixpanel launched Revenue Analytics today. For a long time, Mixpanel provided a very generic event-tracking system, allowing customers to centralize tracking across systems and channels. But over the past year, their product development has accelerated: Retention 2.0: basic cohort analysis capabilities and visualizations (Jan-12) Flow: a free tool for path analysis (Apr-12) People Analytics: drill down to individual user actions…
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