Startup stages and growth through unit economics

Startups go through phases just like people—you have to crawl before you walk before you run. Fred Wilson divides the startup lifecycle into three stages: While building product your team is singularly focused on executing vision and ensuring your product meets customers’ needs. You hear this called product-market fit or customer development but the process is basically the…
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Mixpanel and the market for startup analytics

Mixpanel launched Revenue Analytics today. For a long time, Mixpanel provided a very generic event-tracking system, allowing customers to centralize tracking across systems and channels. But over the past year, their product development has accelerated: Retention 2.0: basic cohort analysis capabilities and visualizations (Jan-12) Flow: a free tool for path analysis (Apr-12) People Analytics: drill down to individual user actions…
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Table stakes in product development

Cap Watson is Etsy’s design lead. His perspective on the idea of product table stakes is something that should be familiar to people in the web/mobile space. In the context of Twitter, etc. copying Instagram’s functionality: In my career I’ve been in dozens of meetings where the term “table stakes” gets dropped in. Maybe it’s by a designer…
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In God we trust; all others, bring data

Several months back, Wired posted an essay on the rise of A/B testing within tech companies. Nothing groundbreaking for analytics practitioners, but hearing war stories—both successes and failures—never gets old. On culture and HiPPOs: This was the culture that he had come from at Google, what you might call a democracy of data… Siroker explains,…
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The 1:1 meeting

Ben Horowitz on the value of 1:1 meetings: The key to a good one-on-one meeting is the understanding that it is the employee’s meeting rather than the manager’s meeting. This is the free-form meeting for all the pressing issues, brilliant ideas and chronic frustrations that do not fit neatly into status reports, email and other…
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