The hockey assist and what digital marketers can learn from sports analytics

(Originally published on Medium.) While Moneyball was a critical success it also made sports analytics more accessible to the general public. Digital marketing is not likely to see similar box office success but practitioners can learn a lot from the adoption of analytics in sports — the history and evolution of different measures, the emotional reactions, the continued…
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The rise and fall of prediction markets

Yesterday I saw an announcement for Microsoft Prediction Lab which allows users to predict upcoming events such as elections. While prediction markets are nothing new—the Iowa Electronics Market has been operational since 1988 and, over time, has routinely outperformed traditional polls—I have not heard about them as much recently. Google Trends seems to validate the idea that their popularity has waned, with a slow…
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Permutations vs. combinations

An easy way to remember the difference between permutations and combinations, two terms which are often used interchangeably but incorrectly: Don’t memorize the formulas, understand why they work. Combinations sound simpler than permutations, and they are. You have fewer combinations than permutations. Discrete Mathematics was one of my most challenging classes at UVA, where seemingly simple concepts…
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