Changes in advertising, attribution and offline retail

Earlier this week I joined Google’s telecom team at their Atlanta offsite to talk about mobile, attribution and related topics. My presentation is embedded at the bottom of this post but we actually spent the entire hour doing q&a. Attribution continues to be a central theme in advertising; more specifically, how do you build models…
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RJMetrics launches e-commerce class

Jake Stein of RJMetrics just announced a 30-day e-commerce class which pulls together “the most valuable things we’ve learned from working with hundreds of e-commerce businesses.” The welcome email links to a report comparing traditional online retailers versus flash sale sites, with three noteworthy insights: Customer Value: first-year revenue increases more quickly on flash sale sites (+385% of first-month spend)…
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Amazon’s use of data in customer support

Amazon more or less owns my CPG consumption: Prime was the hook, Subscribe & Save the line, and customer support the sinker. Stories of customer satisfaction are not hard to find and my experience yesterday with their refund process is classic Amazon: Behind this alert is Amazon’s data-driven culture. First, I was returning a low-priced product (for the…
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The art and science of e-commerce pricing at scale

As a loyal Prime customer, I couldn’t turn down the opportunity to answer a Quora question about Amazon’s pricing systems. With only a couple minutes of searching LinkedIn and Amazon’s career site, it was easy to see that their approach to pricing—no surprise here—combines human and algorithmic elements. When the goal is market share growth…
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Bessemer’s laws of e-commerce #8

Stumbled across this list of e-commerce laws from BVP which contains several gems. #8 caught my attention: What Would Amazon Do? As a loyal Amazon Prime member, I enjoy learning about Amazon’s organizational structure and logistics. Most people have heard about the “two pizza team” concept but fitness functions—a concept borrowed from genetic algorithms—was new to me:…
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Bill Gurley on local

In his words, context for the local online opportunity: By way of comparison, in the fourth quarter of 2011, Southwest Airlines reported that 86% of its revenue was booked online.  By comparison, only 12% of US restaurant reservations are booked online. Only 15% of dentists are connected to customers through services like DemandForce.  Only 3%…
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