One metric that matters

I just pre-ordered Lean Analytics from Alistair Croll and Ben Yoskovitz. It’s due out in March but you can find a sneak peek on their blog. In their words, the goal is to release “the definitive guide to using analytics to build a better startup faster.” I like better and I like faster. I also like their idea of one metric that matters:

[One Metric That Matters] doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. It does, however, mean that at any given time, there’s one metric you should care about above all else. Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts.

Once you identify your metric—they walk through the process, with questions to ask yourself and examples for context—it comes down to focus. This all begs the question, what is the OMTM is for their book?