In his words, context for the local online opportunity:
By way of comparison, in the fourth quarter of 2011, Southwest Airlines reported that 86% of its revenue was booked online. By comparison, only 12% of US restaurant reservations are booked online. Only 15% of dentists are connected to customers through services like DemandForce. Only 3% of takeout orders are processed through online offerings like GrubHub. And less than 1% of realtors are premier agents on Zillow… We all know intuitively where those numbers are headed in the future.